WJBC is your source for news, talk, and all things local…….severe weather coverage, school closings, local government, current events, entertainment, and national news coverage by CBS News.
WJBC is part of McLean County History, celebrating over 84 years on the air!
WJBC has the largest radio newsroom in Central Illinois, including a dedicated Agri-Business Director.
WJBC is The Voice of the ISU Redbirds, the IWU Titans, and the Chicago Bears. WJBC has been the home of the St. Louis Cardinals for over 50 years! WJBC and Radio Bloomington are the official voice of the U.S. Cellular Coliseum in Bloomington!
WJBC has an unparalleled commitment to local High School Sports, including comprehensive coverage of High School Football and Basketball games on Friday nights.
WJBC has received regional and national recognition. The most recent additions include: The 2005 Marconi Award for Best Small Market Radio Station in the nation, Crystal Radio Award for Community Service from the NAB in 2000, 2005, and 2008; National Edward R. Murrow Award for Continuing Coverage in 2006; National Edward R. Murrow Award for Best Newscast; Regional Edward R. Murrow Award for Overall Excellence; Illinois Associated Press Station of the Year; and was a finalist for the Marconi Award for News/Talk Station of the Year in 2004, 2005, and 2008.
WJBC is highly committed to community service, and has sponsored events for many charitable organizations including: Children’s Healthcare Council, Children’s Discovery Museum, American Red Cross, Recycling Furniture for Families, St. Jude, American Cancer Society, Ronald McDonald House Charities, the YWCA and YMCA, the United Way, Community Cancer Center, The American Heart Association, Jaycee’s, Kiwanis, Challenger Learning Center, March of Dimes, Baby Fold, Children’s Foundation, Salvation Army, and the Brotherhood Tree.
http://www.wjbc.com is the area’s online leader in local news, sports, and information.
The WJBC target audience is adults 35-64…. Baby-Boomers, people with disposable income, business owners, community leaders, and residents rooted in the community.