The B104 staff is visible and involved in our community. The Marine Toys for Tots Foundation collected over 32,000 toys for disadvantaged children, and the Holiday Food Drive to support the Clare House Food Kitchen raised seven semi truck loads of food.
B104’s audience composition is comparable to that of McLean County in age, home ownership, and income.
B104’s signal is the strongest of country music stations in Central Illinois.
B104’s loyal 25-54 audience listens on average 7 hours each week.
B104 reaches more than 48,500 different people each week in Central Illinois.
26,700 of these people are between the ages of 25 and 54, or 55%.
Of these 26,700 different people: 45% are men, and 55% are women.
Source Tapscan: Fall 2007 / Spring 2008 Arbitron -- Monday - Sunday 6am-Midnight TSA
