Why use radio to help your campaign?
Radio is Emotional
•The emotional appeal of radio is unique among media.
•Radio’s emotional pull can be quite strong, as Orson Wells found when his “War of the Worlds” broadcast caused people to flee their houses armed with shotguns and pitchforks, convinced that Martians were invading Grovers Mills, New Jersey.
•A radio message pushes buttons in listeners’ minds, activating memories of every picture ever seen and every emotion ever felt.
•Radio’s emotional appeal is immediate, and radio’s immediacy is a powerful motivator.
•Direct response advertisers everywhere testify to the tangible results generated by radio commercials.
•Listeners hear the message and react.
CAST YOUR VOTE FOR RADIO!
|For rates and political advertising for both commercial advertising and interactive content, please contact:|
Karen Kelly: firstname.lastname@example.org
During the 45 days preceding the 2008 Illinois primary election and the 60 days before the 2008 Illinois general election, Regent stations charge candidates in the respective elections the “lowest unit charge” for an advertisement if the advertisement constitutes a “use” of the Station’s facilities; as defined by the FCC. During any time outside of the 45-day and 60-day periods, the charges for political advertisements constituting a “use” are set so as to be no higher than those charged other advertisers for comparable use of the Station’s facilities. Any political advertisement that is not a “use,” including any advertisement purchased by a non-candidate or any advertisement dealing with non-candidate ballot issues, is sold at prevailing commercial rates. If a political advertisement constitutes a use, the Station will provide opposing candidates with “equal opportunities,” as established by federal law, to use the facilities of the Station. For a candidate to receive the lowest unit (LUC) charge for the class of time purchased, the candidate must: 1) abide by the Communications Act of 1934, Section 315 and the Bipartisan Campaign Reform Act (BCRA) of 2002. 2) provide the station with certification that the candidate will not make any direct reference to another candidate for the same office in any broadcast unless the broadcast complies with §315(b)(2)(C) of the Communications Act as amended by the Bipartisan Campaign Reform Act of 2002. 3) the political broadcast ad must contain a statement read by the candidate which identifies the candidate, states that the candidate has approved the broadcast, and states that the candidate or the candidate’s authorized committee has paid for the broadcast.